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Commission Black OPS -  Creating Your USP

USP’s are far more than just catchy taglines associated to your company, product or brand. They are reinforcement tools that help you establish credibility in your market while shaping the foundation of your business. When it comes to creating a USP for your information product, think of the different ways that you can stand out from the competition, including:

  • Enhanced Training Tools
  • Additional Support Options
  • Extended Guarantee
  • Price Discounts
  • Bonuses
  • Better Service

All of these are common components of what forms a strong USP. Your objective is to evaluate your product, and come up with a powerful unique selling proposition that you can integrate into your marketing campaigns. The easiest way to come up with a powerful USP is to think about how you would describe your Commission Black OPS product if asked by a complete stranger that you met at a seminar. You are given 10 minutes to describe your product in enough detail to sell a copy right on the spot.

What would you feel is most important to say within a 10‐minute span? This exercise will help get your creative juices flowing, while helping to verbalize the benefits of  your product. Call a friend or family member if you have to, and let them ask you questions about your product.
Not only will this help you to evaluate your product objectively, but you can often gain better insight as to what questions and concerns potential customers may have based on the questions you are asked.  If you have an existing channel of communication with your customer base, either through social media sites, community forums or perhaps even through a review newsletter, ask for their feedback.
Offer a handful of customers a free copy of your product and let THEM evaluate it, providing important feedback based on what they felt were the most positive aspects of your product, as well as what could possibly use a bit of improvement. Many times, your customers are the best sources for developing your USP because they know  your product better than even you do. After all, you created it for them and you can gain a lot of incredibly valuable information just by letting them try it out, and sharing their thoughts and ideas as to what the most powerful benefit of your commission black ops review product is.
Evaluating feedback from your customer base will also help you to develop a USP that carries a message that matches your market. For example, if you develop an information product USP that defines your product as “Advanced  Training for Beginners”, you’ll struggle to transfer positive branding if the majority of your market have virtually no experience and are looking for a product that teaches them the
fundamentals of web design before considering advanced techniques. In other words, your USP  message doesn’t match your market.
So, survey your market, pay attention to feedback, and take a hands‐on approach to closely monitoring the questions, concerns and problems that your market is facing. Then, develop a USP that speaks directly to the core of what they are most interested in. USP By Example When you have evaluated your product, its competition and have decided on a USP for your product, you need to lead your USP by example.

This means that you might have to make changes to the way you do business, or how you present your product on your sales page, within marketing campaigns and in branding your product. If your USP is “10 Minute Training For $10k per month”, you want to make sure that your product is designed to provide quick access to bite size information that your customer base can instantly apply to their online business.
Make sure your commission black ops review product and USP match up, in every way. If you offer extended support in your USP, or you define your brand by being ‘unique or exclusive’, you need to make sure that your product offers a new perspective, a unique approach or a different way of doing something. Your product always has to stand up to its USP in order for it to be successful.

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Commission Black OPS by Rob Walker

Hello everybody and welcome to my blog dedicated to Commission Black OPS a brand new internet marketing product from Rob Walker.

CommissionBlackOPS Commission Black OPS by Rob Walker

Commission Black OPS will go live on July 11th and on this blog you’ll find all the information you need to make an informed decision without making an investment 1st.

Now, let me give you an idea what type of content will be published on this blog in the next couple of days:

1st…I’m going to provide you with all the pre-launch contend that will become available for Commission Black OPS as well as detailed information about the creator Rob Walker

2nd…I’m trying to get early access to the Commission Black OPS Members Area so that I can test drive the software and provide you guys with honest feedback of what i think about this tool and if it’s worth for you to invest your time and hard earned cash.

3d…I’m Putting together a Killer Commission Black OPS Bonus Pack that has a real value of over $1.497. This bonus pack will we compliment the original product and it will become available on July 11th.

That’s it for now, more information will be published soon so it is a very good idea, to bookmark this blog and check back often.

NOTE: Important Links That You Shouldn’t Miss!

Not only will your traffic stats soar, but so will your search engine ranking, putting you in the position of being able to highlight this extra value in your website listing. And since targeted visitors also means that your websites overall profits will increase as well!
You can also maximize your search engine positioning and traffic stats by creating and publishing a press release that highlights the benefits of your product or service, and works towards establishing authority. The cost of a typical press release will run at about $40 $80, and as a powerful vehicle for spreading your commission black ops marketing message quickly, it’s well worth the small investment.

Check out www.commissionsblackops.com , the leader in press release distribution. Tip: One of my favorite plugins that does the job is called SEOQuake, the SEO toolbar for Firefox. SEOQuake offers instant access to over a dozen SEO based tools including Alexa ranking,

Once you have this plugin installed and activated, you will be able to view relevant information and data on any website that you visit. You can read over the commission black ops guide by visiting their website.

Another useful plugin is called “Niche Watch Tool” and it provides information on indexed pages, keyword occurrences on websites, the number of backlinks, page rank, anchors, titles and more.

You can download it from:

https://addons.mozilla.org/enUS/firefox/addon/2279

How It’s Done:

Load up a browser window and enter in the domain name. Then, using the commission black ops tool, validate information regarding the site, such as how many back links appear, as well as the page rank of individual pages. Note: Be careful to validate the page rank on specific pages, as the Firefox plugin will only show you what the website itself is indicating for PR. Instead, use the www.checkpagerank.info utility to ensure the page rank is valid.

Other Resources:

One easy way to gather information about the traffic coming to your website is by visiting www.Compete.com and installing their plugin into your browser, the same way that you previously installed the SEO Quake tool.

Download:

http://tools.compete.com/

With Compete.com, you are able to determine a good estimation of traffic by simply visiting the website and reviewing the traffic stats that the Compete plugin provides. Proprietary Content The more unique content your website has, the more valuable it is to potential buyers. This includes article content, auxiliary components of another product, bonus items, and even ebooks, reports, scripts, software and video guides. As long as it’s exclusive and unique to your website, it will add direct value to your websites valuation.

Apart from the quantity and originality of your commission black ops website content comes quality. One of the easiest ways that potential buyers will evaluate your products quality is based on your websites overall profits, which isn’t always an accurate way to determine its true value since a number of info product developers who are able to craft a quality product aren’t always as equally talented when it comes to the
promotion of their websites.

This means that if your website hasn’t made a lot of money yet your information product is valuable, you want to make the distinction between your ability to create a compelling info masterpiece and your lack of knowledge marketing the commission black ops site.

Being honest with potential buyers goes the distance in establishing trust and helping them to understand that while you have a great website package to offer, you haven’t been able to maximize its potential  which is a good thing.. Buyers want to know there’s room for growth when they take over a site. You’ll want to provide a sample of the information product if it’s the primary source of income for your site, as well as provide detailed information on the development of your product (including your writing source in the event the buyer wants to expand on the content or create additional modules or components), as well as what formats you’re able to provide.

In the event your commission black ops information product is a video training course, your buyer will want access to the source files so that they can easily edit or extend the video product. You don’t have to reveal your sources or provide too much information about how your product was developed until you’ve finalized a deal with a buyer, however you will want to provide as much useful information in your listing as possible, on the actual proprietary value of your content.

Additional Value Your website may hold value in other ways as well, including:

  • Licensing
  • After Sale Support
  • Unique Brand
  • Databases & Directories
  • Existing Partnerships
  • Advertising Credits
  • Overall Age of the Website
  • Included scripts (membership scripts, software etc)

Before you list your website for sale, create a swipe file of every benefit and feature that you believe adds value
to your website, so that you don’t forget to include it in your listing. For example, if you have existing relationships with joint venture partners, or have purchased a license that will be transferred with the sale of the site, be sure to include that information so that potential buyers are given a complete snapshot of every valuable asset that comes with the commission black ops site.

You want to be as transparent as possible, so that buyers feel confident in placing their bids. Be available to answer questions and consider offering a short term ‘after sales support’ incentive to the person who BINS your site.

WebsiteGoodies.com will not only check your website for existing problems, but will continue to monitor your website for broken links on an ongoing basis (Link Tiger can also search for broken links within PDF documents, MS Office files and more). Run your commission black ops website through this system before listing it to eliminate any potential problems.